Santa Cruz County. Opportunity awaits.

Santa Cruz County’s history dates to Spanish explorers, yet the story is just beginning.

This mountainous region in southern Arizona, with its rolling grasslands and 5,000-foot elevation, is a small county with weather that is dry and distinctive, even harsh and extreme. But there is something else here. This is an area with an old food culture, and a passion for embracing challenges and untapped potential.

That’s where we come in.

Cultivate Santa Cruz will shine the light on one of the best kept secrets in the Southwest.

We will raise awareness of the region’s top products, and the people who produce them.

We will share best practices and provide support and business savvy to help bring more local products to market.

We will create a truly collaborative community of artisan food producers and consumers.

Join the growing number of chefs, farmers, growers and winemakers who have decided to pursue their agricultural-based dreams here. Join us, as we Cultivate Santa Cruz.